What: Eyeshadow in the Pantone colour of the year, marsala.
Why you should start wearing it: Deep reds with brown undertones may not look like the easiest shade to pull off on your eyes. But when done right, it is incredibly flattering. "It livens up the skin tone and brightens up the face," says make-up artist Dollei Seah.
How to wear it: First, even out your complexion. Any redness will be highlighted when you wear red eyeshadow. Then make sure your eyes are defined with a black or deep brown liner.
If you want to play it safe, pick a matte shade and smudge the colour close to the lash line. Then finish with mascara.
Want to go all the way? Bring the colour up to the crease and blend well. Then add marsala eyeshadow with a metallic or shimmery texture on the middle of the lids.
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Illamasqua Powder Eye Shadow in Daemon, $33, from Illamasqua counters
A matte, deep red that is easy to blend. For added dimension, add the brand's Pure Pigment in Berber, a shimmery marsala, on the upper lashline.
Yves Saint Laurent Beaute Couture Palette Metal Clash 5-Color Ready-To-Wear, $95, available at Yves Saint Laurent Beaute counters next month
In this compact, a metallic marsala with flecks of shimmer is accompanied by a glittery-gold, a rich brown, a metallic burgundy and a metallic mauve.
M.A.C Eye Shadow x 9 in Burgundy, $72, from M.A.C counters
Nine complementary matte, metallic and glittery shades in a reddish-brown hue for an arresting smokey eye, or subtle highlight of the eye contours.
Make Up For Ever Artist Shadow in Poppy ME-744, $35, from Make Up For Ever Pro Loft, 36 Armenian Street
A bright marsala with a hint of rust and a beautiful gold shimmer.
Urban Decay Eyeshadow in Lounge, $30, from Sephora stores
This brick-red eyeshadow comes with an interesting green metallic sheen. Looks best blended on the lash lines, on top of black eyeliner.
Nars Dual-Intensity Eyeshadow in Desdemona, $44, from Nars counters
A rich burgundy with a subtle shimmer. Apply the shadow with a dampened brush for a more intense colour.
Dior 5 Couleurs Cosmopolite in Couture Colours & Effects Eyeshadow Palette in 866 Eclectic, $104, from Dior counters
The palette features two complementary burgundy-plum shades, as well as three additional options - a matte beige, a matte deep green and a silver shimmer - for dramatic eye make-up looks.