It seems almost serendipitous that Love, Bonito co-founder Rachel Lim was newly expecting at the same time that the fashion brand made its foray into family-oriented clothing.

Its first maternity line, called Embrace, relaunched last month with tweaks in styles, materials and silhouettes, shortly after the opening of its first "family-friendly" store at VivoCity. The store has features such as extra wide aisles and modular fitting rooms that combine to fit a stroller.