Kanye West's pop-up fashion store at Suntec City attracts queue of about 300 people

The rapper will open 21 shops for three-days to sell Life of Pablo merchandise.
ITE students (from left) Chia Siu Phong, 19, Kelvin Lim, 19, Oliver Chia, 19, Joshua Chua, 23, Rano Yasne, 20 and Richie Ng, 19 had been in the queue since 2am.
ITE students (from left) Chia Siu Phong, 19, Kelvin Lim, 19, Oliver Chia, 19, Joshua Chua, 23, Rano Yasne, 20 and Richie Ng, 19 had been in the queue since 2am. ST PHOTO: ALYSSA WOO
The merchandise on sale at the pop-up store.
The merchandise on sale at the pop-up store. ST PHOTO: ALYSSA WOO

Rapper and fashion designer Kanye West is going global, opening pop-up stores in 21 venues this weekend to sell his Life Of Pablo merchandise.

West, 39, announced the move on Twitter on Wednesday with a map of the stores that will be located in cities in the United States, Australia, England, Germany, South Africa and Singapore.

The exact Singapore location was later announced on the musician's website to be Suntec City Tower 1. The website also said that the store would be open from Friday (Aug 19) to Sunday (Aug 21), from noon to 8pm each day.

Fans began queueing as earlier as 2am on Friday (Aug 12) morning. 


Ms Puteri Nurshadrina, 24 , a guest relations executive at Fullerton Bay Hotel, found out about the pop-up via Twitter. ST PHOTO: ALYSSA WOO

Ms Puteri Nurshadrina, 24 , a guest relations executive, found out about the pop-up via Twitter at 2am and went to the shop at 3am. There were already about 15 people in the queue. She spent $430 on two red hoodies, a white crew neck T-shirt and a Singapore white hat.

She said: "I'm going to come back tomorrow to get the green military jacket and the black satin bomber. I will come back around 3am, I'm going back to sleep now."

By 1pm in the afternoon, the crowd had swelled to about 300 and about 15 to 20 people were being allowed into the pop-up shop at a time. 

By 12.30pm, items were already appearing on online marketplace Carousell. The red T-shirt, selling for $60 in the shop, was listed with a $150 price tag. 

West, currently on a US tour promoting his album The Life Of Pablo, has become a sought-after fashion designer, launching his latest collection of casual wear at New York's Madison Square Garden in February.

Prices for West's Yeezy line of sneakers have fetched 10 times their sticker price, with some pairs fetching more than US$4,000 (S$5,376) in the re-sale market.

A New York pop-up Pablo merchandise store in March had shoppers lining up for hours to get a piece of the clothing.

Vogue said each city getting the pop-up stores this weekend would have its name spelled out on T-shirts and hoodies in gothic script in bold shades.

- Additional reporting by Alyssa Woo