Whimsical charm bracelets, trendy asymmetrical earrings and jewellery featuring ultra-black coating are pieces that may not immediately come to mind when thinking of home-grown jewellery stores here.
But Singapore's three biggest jewellery chains are looking to shed their old-school image and woo younger customers with new collections and tweaks to their mainstays.
Already a subscriber? Log in
Read the full story and more at $9.90/month
Get exclusive reports and insights with more than 500 subscriber-only articles every month
ST One Digital
$9.90/month
No contract
ST app access on 1 mobile device
Unlock these benefits
All subscriber-only content on ST app and straitstimes.com
Easy access any time via ST app on 1 mobile device
E-paper with 2-week archive so you won't miss out on content that matters to you
