H&M Beauty product review: Lipstick, make-up and more

The Straits Times' Alyssa Woo reviews H&M's beauty range, launching at its flagship store on Sept 9.

SINGAPORE - Venture into Swedish fashion chain H&M's flagship store on Friday (Sept 9) and you will find shelves stocked with make-up and skincare products.

The fast-fashion retailer is launching its beauty range, of more than 1,000 items, in Singapore for the first time.

The Republic will be the only country in South-east Asia with the items, although the range is already sold in more than 40 countries including the United States, France and Germany.

It will also be available at Raffles Place from Sept 13.

The products include make-up such as foundation, lipcolour and eyeshadows; beauty tools such as brushes and sponges; and skincare items such as face masks, body scrubs and moisturisers.

All make-up and skincare products cost less than $20 each, with the cheapest item going at $2.90 for a face mask. But some accessories like cosmetic pouches, for instance, cost $39.90.

In-store activities, such as make-up demonstration sessions and a photobooth for customers to take pictures of their new look, will be held at the flagship store from Sept 9 to 12.

Customers who buy five or more items from the beauty range will receive a 20 per cent discount.

Products tried and tested in the video:

1. Infinite Impact Eye Colour in Midnight Flight, Let It Shine, Blushing Beauty, Turmeric and Pagoda Blue - $9.90 each

2. Eye Colour Palette in Super Naturals and Ready, Set, Glow - $14.90 each

3. Brow Specialist pencil in Caramel Brown - $5.90

4. Pure Velvet Cream Blusher in Peachy Rose - $14.90

5. Pure Radiance Powder Blusher in Sunrise Pink and Taupe Brown - $14.90 each

6. Colour Essence Eye Pencil in Into The Blue and Spruce Me Up - $7.90 each

7. Eye Colour-to-go in Wild at Heart - $7.90

8. All-Day Liquid Foundation in Porcelain - $17.90

9. BB Cream in Rose Porcelain - $14.90

10. Cream Lip Colour in Bisou Bisou, Pyrope, Classic Cardinal, Electroclash and Fareham Brick - $14.90 each

11. Lush Lip Vinyl in Tuscan Blush, Flamenco and and Chic Choc - $14.90 each

H&M Orchard is located at Orchard Building, 1 Grange Road, open daily from 10am to 11pm, tel: 6235-1459. The Raffles Place store is located at One Raffles Place, 1 Raffles Place, 01-03 and level 2, open daily from 10am to 9pm, tel: 6438-0750

Disclaimer: The Straits Times was not paid to do this beauty review.

alywoo@sph.com.sg