High-tech view of the high life

The inspiration of artistic director Nicolas Ghesquiere (above) is detailed in a holographic video in the Mastermind room (top).
The inspiration of artistic director Nicolas Ghesquiere is detailed in a holographic video in the Mastermind room (above).PHOTOS: LOUIS VUITTON
The inspiration of artistic director Nicolas Ghesquiere (above) is detailed in a holographic video in the Mastermind room (top).
The inspiration of artistic director Nicolas Ghesquiere is detailed in a holographic video in the Mastermind room. Above, Mr Christopher Kilaniotis, president of Louis Vuitton South Asia.PHOTOS: LOUIS VUITTON

French luxury label Louis Vuitton showcases its wares and creative process in an immersive digital exhibition

The Louis Vuitton Series 3 Exhibition opened to much fanfare on Nov 27 at the South Crystal Pavilion at The Shoppes at Marina Bay Sands.

Celebrities such as CL of South Korean girl group 2NE1, Japanese model Tao Okamoto and Singapore actress Rebecca Lim graced the red carpet event, along with regional social media influencers.

At the exhibition, visitors will learn about the creative process of the brand's artistic director Nicolas Ghesquiere, as well as the past, present and future of the brand. With the use of multiple screens and videos, the immersive digital exhibition comes to life in a series of seven rooms such as the Mastermind, where a holographic video detailing Mr Ghesquiere's creative process and inspiration is displayed in a Louis Vuitton trunk; and the Artist's Hands, where visitors can experience what it is like to put together the Petite Malle mini trunk clutch or the Dora handbag.

In the A Tale Of Craftsmanship room, guests can also observe Louis Vuitton artisans crafting the Petite Malle clutch.

Apart from London - the exhibition was held there from Sept 21 to Oct 18 - Singapore is the only other place in the world to host the exhibition because it is a city that combines tradition with modernity and efficiency.

  • VIEW IT / THE LOUIS VUITTION SERIES 3 EXHIBITION

  • WHERE: South Crystal Pavilion, Level B2, The Shoppes at Marina Bay Sands, 10 Bayfront Avenue

    MRT: Bayfront

    WHEN: Till Dec 23, 11am to 11pm (Sunday to Thursday), 11am to 11.30pm (Friday and Saturday)

    ADMISSION: Free

    INFO: Skip the queue by booking tickets or guided tours at eu.louisvuitton.com

Mr Christopher Kilaniotis, president of Louis Vuitton South Asia, says: "For us, Singapore is one of the cities in the world that brings together the past, present and future nicely. The way that Singapore looks in front and ahead and plans for the future makes it the perfect stage to showcase the Louis Vuitton history."

The Louis Vuitton Maison, the brand's first and only island maison, is also in Singapore - at the North Crystal Pavilion across from the Series 3 exhibition space. It is a juxtaposition of the island maison, the exhibition space and the concept of past, present and future.

Mr Kilaniotis emphasised the importance of having a digital exhibition, which is "for people to be able to understand why luxury goods is about craftsmanship and attention to detail and not everybody can experience a fashion show in Paris".

It is also to bridge the distance between the brand and its clients. "We have always communicated with our core clients in a specific way," he explains.

"But the intention of the exhibition is to open our doors for the first time to the public for them to immerse themselves in a luxury house like Louis Vuitton."

A version of this article appeared in the print edition of The Straits Times on December 17, 2015, with the headline 'High-tech view of the high life'. Print Edition | Subscribe