ZURICH (Bloomberg) - Demna Gvasalia will become creative director of Balenciaga as Alexander Wang seeks to focus on his own brand.

Gvasalia will show his first collection for the brand at the women's ready-to-wear 2016-2017 autumn/winter show in Paris, parent company Kering SA said in a statement on Wednesday. The change is effective immediately. He will keep his current responsibilities for the Vetements brand.

A 34-year-old German national of Georgian origin, Gvasalia launched his first collection at Tokyo Fashion Week in 2007 and previously worked as senior designer of women's ready-to-wear at competitor Louis Vuitton.

The Balenciaga label was founded by Cristobal Balenciaga in 1919, established in Paris in 1936 and acquired by Kering in 2001.