Yes, that's really a celebrity on smartphone dating service Tinder

A screenshot of the Tinder app.
A screenshot of the Tinder app.

WASHINGTON (AFP) - Tinder said on Tuesday it would verify the profiles of public figures, celebrities and athletes for the smartphone-based dating service.

The fast-growing service, which allows smartphone users to swipe right or left to approve or reject a potential date, also said that it makes some 26 million matches each day.

Tinder said it would use the system employed by social networks like Facebook and Twitter, placing a check mark on the profiles of high-profile members.

"Starting today, you may see a verified symbol on some profiles," the company said in a blog post. "Now when notable public figures, celebrities and athletes appear in your recommendations, you'll know it's for real."

Tinder is breaking free as part of a spin-off announced last month by parent company IAC/InterActive Corp.

IAC said its board approved a plan to spin off its Match unit which includes online services Match.com, Tinder, Meetic, OkCupid and OurTime.com, and which operates in some 200 markets worldwide.

IAC includes a range of online assets including About.com, The Daily Beast, Investopedia and ShoeBuy.