Twitter blasts Kendall Jenner's Pepsi ad

In the advertisement, Kendall Jenner is likened to a Black Lives Matter protester, who became a national symbol after confronting police officers.
In the advertisement, Kendall Jenner is likened to a Black Lives Matter protester, who became a national symbol after confronting police officers. PHOTO: YOUTUBE

WASHINGTON • You know what is good? Soda. You know what else is good? Beliefs. Causes. Movements.

Pepsi was mocked on Twitter after a new advertisement out on Tuesday married these generic concepts and compared model Kendall Jenner with a Black Lives Matter protester, who became a national symbol after facing down police officers in riot gear.

The controversial advertisement contains images of young, attractive people marching through the streets, a cello player, who joins the protest, and a hijab-wearing woman becoming frustrated with her arts and crafts project.

Its story arc shows Jenner, a 21-year-old star of the reality television show, Keeping Up With The Kardashians, transforming from a model in a tin-foil garment to a protester sporting an all-denim get-up and drinking Pepsi. It ends with her solving a crisis by giving a police officer a can of soda, as the hijab-wearing woman catches the moment on camera.

Pepsi is among several brands in recent years that have faced criticism online for insensitive marketing or products.

Nivea set off a controversy this week with an advertisement featuring the phrase, "White is purity". The brand was accused of racial insensitivity over a campaign that seemed to be embraced by white supremacists. Beiersdorf, the German company that owns the skincare brand, has since deleted the advertisement.

In 2014, after criticism online, Zara stopped selling children's shirts with stripes and a star that bore a striking resemblance to uniforms given at Nazi concentration camps. The clothing retailer from Spain also withdrew handbags featuring green swastikas.

WASHINGTON POST, NYTIMES

A version of this article appeared in the print edition of The Straits Times on April 06, 2017, with the headline 'Twitter blasts Kendall Jenner's Pepsi ad'. Print Edition | Subscribe