LOS ANGELES - Tommy Page, singer-turned-music executive, has died. He was 46.

Page was found dead on Friday (March 3), according to Billboard, which reported that although the cause of death was unclear, several friends believe it was an apparent suicide.

Page began his career in the music industry at Sire Records after meeting its founder, Seymour Stein, who helped launched the careers of the Ramones and Madonna.

His performing career started after writing the theme for the 1989 comedy Shag, and using the title track to launch his debut, self-titled album.

A Shoulder to Cry On was his first hit in Asia, but his first big hit did not arrive until his follow-up, Paintings In My Mind which featured I'll Be Your Everything.

The song, written with and featuring New Kids On The Block, went on to reach No. 1 on the music charts.

In 1992, Page made an appearance as himself on an episode of Full House titled Crushed in which he sang to Stephanie Tanner (Jodie Sweetin) on her 10th birthday.

After releasing several more studio albums, Page became an executive at Warner Bros. Records, and later the publisher of Billboard. After a two-year stint, he served as an executive for Pandora.

He was last hired as the vice-president of music partnerships at The Village Voice.

Page, who came to Singapore several times in the 1990s, was last in Singapore for Retrolicious 2015 where he performed his hits like I'll Be Your Everything, When I Dream Of You, A Shoulder To Cry On and I Think I'm In Love.

He is survived by husband Charlie, and their three children.

Members of the music industry mourned his death on social media, including Josh Groban and songwriter Diane Warren.