Star Wars opens at record pace in China, Disney says

A man checks out a panel of new Star Wars posters with scenes from the movie.
A man checks out a panel of new Star Wars posters with scenes from the movie.PHOTO: EPA

LOS ANGELES (REUTERS) - Global blockbuster movie Star Wars: The Force Awakens broke records in China with an estimated US$33 million (S$47 million) in ticket sales on its first day in the world's second-largest film market, Walt Disney Co said on Saturday.

The figure represents the Disney film studio's biggest opening day ever in China and the highest Saturday opening day in the country in industry history, the company said.

Force Awakens, the seventh installment in the science fiction franchise created by George Lucas, is the top-grossing movie of all time in the biggest movie market - the United States and Canada - and has set records around the world.

Global sales through Thursday reached US$1.6 billion, Disney said. Updated results will be released on Sunday.

China will help decide if Force Awakens tops Avatar as the highest-grossing film in Hollywood history. Avatar took in US$2.8 billion after its December 2009 debut.

The Star Wars film saga that began in 1977 had not been a cultural phenomenon in China like it was in other countries.

The original movies were not shown in Chinese theatres until last June. Disney launched a marketing blitz to build buzz, featuring 500 Stormtroopers on the Great Wall and promotions with a pop star dubbed China's answer to Justin Bieber.