HONG KONG - Taiwanese rapper Jeff Huang's hot new social app 17 is too hot for Apple's App Store and Google Play.

After users abused the app by doing live obscene broadcasts, it was removed from Google's virtual shelves in August, and Apple took it off on Sept 29, said Apple Daily.

Huang and his friends invested more than NT$30 million (S$1.2 million) in the app, which was released three months ago and became the top free app in Hong Kong, Taiwan, Singapore, Malaysia, Indonesia and the United States, said the report.

The app has about 2.2 million users, including stars such as Miriam Yeung, Ella Koon and Chrissie Chau, an actress who promised a live broadcast from a lingerie shop, said Oriental Daily News. Wang Sicong, the son of China's richest man, property tycoon Wang Jianlin, is one of the investors, said Apple Daily.

Speaking to Apple Daily, Huang said he hoped to talk to the stores and get the app back on the shelves.

The app has no age limit. Some users have tested social limits by doing live broadcasts of sexual acts.

Huang said on Facebook: "If members of this family don't respect other people and damage the environment of this family, 17 will not hesitate to reject such members!"