Pandora listeners say hello to Adele's 25

A billboard advertising Adele's new album 25 in New York on Nov 20.
A billboard advertising Adele's new album 25 in New York on Nov 20.PHOTO: EPA

Pandora Media Inc presented its listeners with British singer Adele's best-selling album 25, days after streaming companies said the album would not be available for streaming at release.

The United States online radio service said all songs from Adele's album, which broke records in first-week sales, are now available on its radio service, sending Pandora shares up on Wednesday.

"Since Hello was added to Pandora's platform last month, her total station adds are up 1,200 per cent," the company told Reuters in an email. Hello was released on Oct 23 as a single-song teaser for the album which has 10 other songs.

The much-anticipated album 25 was not available for streaming on any other digital music services, including Spotify, Apple Music and Deezer.

The album has already broken first-week sales record held by NSync's 2000 album No Strings Attached, which opened with 2.4 million copies.

The album 25 was originally expected to sell more than one million units in North America in its first week, as estimated by Billboard magazine.

Sales of the album released last Friday continue to grow, selling at least 2.8 million copies in the United States in the first five days, Billboard reported, citing Nielsen Music data.