With a British Female Solo Artist win at the Brit awards earlier this year and a new gig as a judge on television reality show The Voice UK, singer Paloma Faith's popularity is at an all-time high.

Just do not call her a celebrity.

"I like being an artist more than being a celebrity. Being a celebrity has become like a symptom of what I do with my art. But my first choice is art," she says in a telephone interview with Life from Britain.

Whatever her preference, there is no denying that she will add star power to the BNP Paribas WTA Finals Singapore. Her concert at Marina Bay Sands on Friday is part of the tennis event.

While she admits that she is not into tennis, Faith, 34, is just excited to play the show, her first in Singapore.

"I love touring, that's the reason why I do this job. I am always happiest on stage," she says.

Known for her quirky sense of style and hit songs such as Only Love Can Hurt Like This, from her most recent album A Perfect Contradiction (2014), and Picking Up The Pieces from her second album Fall To Grace (2012), she says that the audience should be prepared to be surprised and not go to her gig with any preconceptions.

"I don't like expectations, it's a bit of a joy-killer. It's best to go through life with an open mind and not knowing what you're going to experience because otherwise you become cynical," she says.

She appears to have the same attitude towards music. While A Perfect Contradiction - her most successful album to date - saw her delve into 1970s soul and disco influences, its follow-up will have what she describes as a "psychedelic rock" feel.

"I feel like it's important to keep things fresh. I like to keep things different.

"I love change. Most people prefer to stay the same, but I don't."

It is probably why she branched out into acting while working on her music career.

In 2009, she made her feature film debut as the girlfriend of the devil in fantasy film The Imaginarium Of Doctor Parnassus, which was directed by renowned British director Terry Gilliam and starred the late Heath Ledger.

She has since acted in several British television shows, including a turn as the fairy Tinker Bell in an upcoming Peter Pan drama titled Peter & Wendy, expected to air at the end of the year.

"It was painful," she describes the filming process. "I had to fly everywhere in a harness."

With her increasing prominence in the music, film and television industry, it is little wonder then that the British press reported that she has inspired many expectant parents in Britain to name their children "Paloma", which is Spanish for dove.

Says Faith, whose father is Spanish and mother English: "It's very funny because all my life, I've never met anybody else with this name, except for when I went to Spain.

"Recently, I've heard people mentioning 'their friend Paloma' and it's not me and I'm, like, confused."