One Direction concert sets new Twitter record for Singapore-based event

SINGAPORE - The first concert here by British boyband One Direction on Wednesday has set a new Twitter record for a Singapore-based event, the social media company said on Thursday.

There were over 100,000 tweets from Singaporeans and fans in the region, setting a new record with the hashtag #OTRASG (On the Road Again - Singapore).

Some 30,000 fans, most of them teenagers, filled the National Stadium where the concert was held. Throughout the 100-minute show, the fans shared moments from the concert and interacted with the band members on Twitter.

The Singapore-based event that previously set the record was Taylor Swift’s concert - RED Tour - in June 2014, with 73,000 tweets.

jalmsab@sph.com.sg