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Nap service is clever marketing

In Go To The Cinema And Take A Snooze (Life, Aug 7), it is reported that Golden Village in Suntec City offers a service for patrons to enjoy a 90-minute nap with a purchase of a $12 ticket in its Gold Class theatre.

Called the Executive Zen Zone, this service is an exemplary example of a business maximising its profit.

As what user Felicia Takeuchi says, very few customers catch a movie during lunchtime. The cost of keeping the Gold Class cinema open during this time slot just for movie screening purposes might incur heavy costs.

Besides generating income, the Executive Zen Zone also allows the cinema to market its Gold Class facilities. Users may even return to watch a movie next time.

Serena Toh Yan Jun

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A version of this article appeared in the print edition of The Straits Times on August 13, 2016, with the headline 'Nap service is clever marketing'. Print Edition | Subscribe