Madonna brings star power and her children to new video

Madonna at the China: Through The Looking Glass Costume Institute Benefit Gala on May 4, 2015.
Madonna at the China: Through The Looking Glass Costume Institute Benefit Gala on May 4, 2015.PHOTO: AFP

NEW YORK (AFP) - Madonna has brought out some of the biggest fellow names in pop - and two of her children - in a new video she debuted on Wednesday on the fledgling streaming service Tidal.

Beyonce, Katy Perry, Miley Cyrus, Kanye West, Chris Rock and Rita Ora all make cameo appearances in the video for B****, I'm Madonna, off her latest album Rebel Heart.

Most of the stars are investors in Tidal, launched last March.

The video also features hip-hop star another owner Nicki Minaj, who collaborated on the song originally.

It depicts a party atmosphere and was shot at the Standard High Line, a hotel in New York's Meatpacking District known for its nightclub with a jacuzzi overlooking the city.

B****, I'm Madonna also includes rare appearances by two of the singer's four children, 14-year-old Rocco and nine-year-old David.

The 56-year-old released the video initially on Tidal, where it will appear exclusively for one day before wider distribution.

Tidal - led by rap mogul Jay-Z also with the participation of Madonna - has promoted exclusives in a bid to win subscribers.

But despite a splashy launch on March 30, it trails more established players in the growing field of streaming, led by Spotify.

Rebel Heart, Madonna's 13th studio album, shows a growing hip-hop direction for the pop icon whose dance numbers and risque persona have made her one of music's most successful artists since the 1980s.

She will launch a global tour on Sept 9 in Montreal.

Her 88-date MDNA tour in 2012 grossed more than US$300 million (S$401 million) and generated controversy as she raised her voice on stage on issues ranging from gay rights to the rise of Europe's far right.