Getting close to the stars in new ways: Live streams, personalised videos and immersive dramas

(From left) Hossan Leong, Woo Da-bi and a woman dressed as Elsa from the Frozen movies in Ace videos. PHOTOS: ACEVIDEOSOFFICIAL/INSTAGRAM, TIKTOK, ACE
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SINGAPORE - Celebrities used to exclusively share their thoughts and feelings in interview articles and meet fans in organised, ticketed settings.

With the rise of social media and the coronavirus pandemic, things have been changing.

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