LOS ANGELES (AFP/Blomberg) - Epic fantasy drama Game Of Thrones led the pack of contenders for television's coveted Primetime Emmy awards on Thursday for a second straight year, with nods in an impressive 24 categories.
The grisly show will once again vie for the coveted outstanding drama series trophy - an honour that has so far eluded it - against Better Call Saul, Downton Abbey, Homeland, House Of Cards, Orange Is The New Black and Mad Men. American Horror Story: Freak Show scored the second highest tally with 19 nods, followed by Olive Kitteridge with 13.
Bessie - an HBO film about the life of blues singer Bessie Smith starring Queen Latifah - scored 12 nominations for television's equivalent of the Oscars, to be handed out on Sept 20 in Los Angeles.
There were also some notable snubs, including perennial favourites The Good Wife, Lena Dunham's Girls, and The Big Bang Theory - all shut out of best show honours.
Empire, Fox's debut melodrama about family feuds in a musical empire, only garnered three nominations despite its success with TV viewers, 17.6 million of whom tuned in to see the first season finale.
But fan favourite Taraji P. Henson could make history if she wins in the best actress in a drama category for her portrayal of family matriarch Cookie Lyon - no African American actress has ever won that prize. Another black actress, two-time Oscar nominee Viola Davis, is nominated in the same category for her work on ABC's How To Get Away With Murder.
Wildly popular retro-cool Mad Men - set in the sex- and booze-fuelled world of 1960s Madison Avenue ad firms - again had a strong showing with 11 nominations for the second half of its final season.
"I am so lucky to have been a part of Mad Men and to have played such a wonderful character like Peggy," said best actress nominee Elisabeth Moss, adding: "I am ecstatic for the rest of my Mad Men family who also got recognised."
Political thriller House Of Cards also scored 11 nods, as did dark comedy Transparent, which won the first-ever Golden Globes for online retail giant Amazon earlier this year.
American Crime and Boardwalk Empire took 10 nominations each, followed by political comedy Veep with nine.
Veep star Julia Louis-Dreyfus - a nominee - quipped, in character: "As President, my staff and I are too busy doing the people's business to watch television. Nonetheless, we are thrilled to be a part of this celebration of creativity. (Go Jon Hamm!)" she added, referring to the Mad Men heartthrob.
Game Of Thrones had garnered the most nominations for last year's Emmy awards, but went home with none of the big prizes. Drama Breaking Bad and long-time comedy hit Modern Family were named the best shows.
Amazon.com earned its first Emmy nominations for the critically praised comedy Transparent, as streaming video services scored their biggest haul in the race for TV's top honours. Amazon's nominations were mostly for Transparent, about a transgender parent (Jeffrey Tambor).
The streamed series was named in the best comedy series category, vying with defending champion Modern Family, Louie, Parks And Recreation, Silicon Valley, Veep and Netflix's Unbreakable Kimmy Schmidt. Netflix picked up a total of 34 nominations, in the latest sign of the growing clout of Web-based TV.
Tambor is up for lead actor in a comedy, along with Louie star Louis C.K., Anthony Anderson for Black-ish, Matt LeBlanc for Episodes, Don Cheadle for House Of Lies, Will Forte for The Last Man On Earth and William H. Macy for Shameless.
The hotly-anticipated nominations were announced by Orange Is The New Black star Uzo Aduba and Cat Deeley, host of So You Think You Can Dance.
The Primetime Emmys will be hosted by comedian Andy Samberg, star of the award-winning series Brooklyn Nine-Nine. Touching on the perennial theme of lack of diversity in Hollywood, Emmys organisers were keen to point out on Thursday that the nominee list included a 60 per cent increase in female screenwriters and directors since last year.
"This was truly a remarkable year in television," said Television Academy chairman Bruce Rosenblum.
"From the 40th anniversary of Saturday Night Live, to David Letterman's retirement and the conclusion of Mad Men, television's creativity, influence and impact continue to grow and have never been stronger."