Dance all morning long, at booze-free sunrise party

Morning revellers jiving to music by a deejay at a "conscious clubbing" session in London. The Singapore edition will be different from the others as it will serve food.
Morning revellers jiving to music by a deejay at a "conscious clubbing" session in London. The Singapore edition will be different from the others as it will serve food.PHOTOS: CARYS LAVIN
Morning revellers jiving to music by a deejay at a "conscious clubbing" session in London. The Singapore edition will be different from the others as it will serve food.
Morning revellers jiving to music by a deejay at a "conscious clubbing" session in London. The Singapore edition will be different from the others as it will serve food.PHOTOS: CARYS LAVIN

There will not be alcohol at this morning event at Club Kyo - food will be served instead

There is a new breed of clubber who wants to dance not all night - but all morning long.

Call it a sunrise party. From 6.30am, these morning party animals burn up the dance floor to music by a deejay.

Called "conscious clubbing", these events do not feature any booze. Instead, the clubbers have coffee and maybe some fruit shakes.

The movement was started in East London by party organisers Morning Gloryville.

Since then, they have held such parties in 23 cities such as Sydney, San Francisco and Bangalore, with a total of 34,000 participants.

Now, the morning party is moving to Singapore. Next Friday morning starting at 6.30am, a team of Wake Up Angels (the company's name for its staff) will be leading 250 people at Club Kyo in Cecil Street.

Admission is free but you need to register. So far, about 145 people have signed up. The event is organised by Zespri, a brand of kiwi fruit, to round off its Zespri Golden Mornings, which is a five-day series of healthy morning activities running from Monday to June 12.

Other activities include a free yoga session on the rooftop of One Fullerton, and a free indoor cycling workout at CruCycle in 68 Duxton Road.

Ms Caitlin Hudson, global events manager at Morning Gloryville, said there would be a "a local twist" to the Singapore morning party: food.

The first of Morning Gloryville's parties that provides more than just coffee, the event has a complimentary breakfast bar serving dishes such as roasted chicken and vegetarian wraps with kiwi fruit slices, kiwi fruit deviled eggs, as well as chia seed pudding. The menu was put together by raw food chef Sandra Lee.

One of the participants is Ms Erica Wong, who used to visit nightclubs five times a week in her 20s. Now in her mid-30s, the managing editor of a publishing company limits her visits to twice a month at most.

She says: "People's attitudes at this event will probably be different - they're looking to check out a new, healthy activity, instead of getting wasted or hooking up. I'm not a morning person, so I'm looking forward to starting my day on a high after the session."

However, undergraduate Theodora Toh, 22, who goes to Zouk fortnightly, feels that "conscious clubbing" will not replace its night-time counterpart.

"I club mostly to hang out with my friends and some of them might not be able to make it for such morning sessions because of work," she said.

sarahgyx@sph.com.sg