Cinema chains unreel changes to lure moviegoers back to big screen

Cathay, Filmgarde and Golden Village are pulling out all the stops to lure moviegoers back to the big screen - from opening new outlets to easier ticketing

(Clockwise from above left) Self-ticketing machines at the Filmgarde cineplex at Century Square; the hallway at Cathay Parkway Parade; and a cinema hall in GV Bedok.
Self-ticketing machines at the Filmgarde cineplex at Century Square (above); the hallway at Cathay Parkway Parade; and a cinema hall in GV Bedok. PHOTOS: GOLDEN VILLAGE, FILMGARDE CINEPLEXES, CATHAY CINEPLEXES
(Clockwise from above left) Self-ticketing machines at the Filmgarde cineplex at Century Square; the hallway at Cathay Parkway Parade; and a cinema hall in GV Bedok.
Self-ticketing machines at the Filmgarde cineplex at Century Square; the hallway at Cathay Parkway Parade (above); and a cinema hall in GV Bedok. PHOTOS: GOLDEN VILLAGE, FILMGARDE CINEPLEXES, CATHAY CINEPLEXES
(Clockwise from above left) Self-ticketing machines at the Filmgarde cineplex at Century Square; the hallway at Cathay Parkway Parade; and a cinema hall in GV Bedok.
Self-ticketing machines at the Filmgarde cineplex at Century Square; the hallway at Cathay Parkway Parade; and a cinema hall in GV Bedok (above). PHOTOS: GOLDEN VILLAGE, FILMGARDE CINEPLEXES, CATHAY CINEPLEXES
John Lui
Film Correspondent
Updated
Jul 01, 2018, 11:50 PM
Published
Jun 21, 2018, 05:00 AM
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Fewer people in Singapore are going to the cinema, if last year's official figures are anything to go by.

But tell that to cinema operators. After recent cinema launches at Parkway Parade and SingPost Centre in Paya Lebar, a new cineplex has just opened at Tampines' Century Square and one is set to open in Bedok Central.

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A version of this article appeared in the print edition of The Straits Times on June 21, 2018, with the headline Cinema chains unreel changes to lure moviegoers back to big screen. Subscribe

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