Buzzing: Ghostbusters reboot targets male viewers

Ghostbusters reboot targets male viewers

In a likely effort to lure male viewers, Sony has paired up with NBA for a new series of Ghostbusters promotional spots geared to basketball fans. Retired Los Angeles Laker Kobe Bryant is among the stars appearing in the two advertisements launched last Thursday. Both promos do not feature the Ghostbusters reboot's four female leads.

A version of this article appeared in the print edition of The Straits Times on June 06, 2016, with the headline 'Buzzing'. Print Edition | Subscribe