Buzzing: Damn Daniel boosts sneakers sales

Damn Daniel boosts sneakers sales

A viral video in February starring California teen Daniel Lara and his gleaming white slip-on Vans sneakers and featuring the catchphrase "Damn Daniel" has helped boost sales for the brand by mid-single digits in the Americas, parent company VF Corp said last Friday, with a 20-per cent increase in direct-to- consumer sales and a 30-per cent jump in online sales.

The clip featured Josh Holz, 16, calling out "Damn Daniel..." repeatedly to his friend Lara, 14, for wearing Vans.

VF gave Lara a lifetime supply of Vans shoes when the teenagers appeared on The Ellen DeGeneres Show in February.


Charlie Puth to perform here

American singer-songwriter Charlie Puth brings his Nine Track Mind Tour to The Coliseum at Hard Rock Hotel Singapore on Aug 10. Standard tickets at $108 via Sistic from Tuesday, $138 at the door.


Japanese duo Yuzu's tour starts here

Japanese folk-pop duo Yuzu have announced their first Asian tour, Yuzu Asia Tour 2016 Summer Natsuiro. It kicks off from Singapore's *Scape The Ground Theatre on July 9. Tickets at $118 and $138 are available from Sistic from May 13.

A version of this article appeared in the print edition of The Straits Times on May 02, 2016, with the headline 'Buzzing'. Print Edition | Subscribe