Rocker Bruce Springsteen sang about the need for Human Touch in the hit of that same name in 1992.
Now, he is walking the talk by deciding to perform in an intimate setting, rather than a vast concrete stadium, on Broadway.
The New York Post reported that the 67-year-old will make his Broadway debut at the Walter Kerr Theatre for an eight-week run that is likely to roll off in November.
It is expected that Springsteen will showcase a pared-down version of what he usually electrifies crowds with at concerts in huge arenas worldwide.
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He will perform five times a week, with the owners of the Kerr Theatre reportedly not charging rental, just for the privilege and bragging rights of being able to host The Boss, as the singer is often called.
While he will not earn much from the small-scale Broadway venture, he will unlikely be bothered by it.
According to Forbes which ranked celebrities' earned income from June 1 last year to June 1 this year, Springsteen took the No. 17 spot, with US$75 million (S$104 million).