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Asian hip-hop on the rise
The genre gets a boost in the region with new label Def Jam South East Asia, which aims to foster collaboration among artists from different countries
In the early 1980s, American record label Def Jam played a defining role in the growth of hip-hop music, housing influential rappers ranging from LL Cool J to the Beastie Boys.
Over the decades, its roster has included not just the newer wave of rap stars like Kanye West, but also marquee pop acts such as Justin Bieber and Rihanna.
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A version of this article appeared in the print edition of The Straits Times on May 28, 2020, with the headline Asian hip-hop on the rise. Subscribe
