Twitter Inc announced on Thursday (Oct 27) that it would discontinue the video-sharing mobile app Vine.
However, the Vine website would stay live even after the mobile app is discontinued, giving users the chance to download and save any videos.
Twitter introduced Vine in January 2013 as a way for users to share small snippets of video that were six seconds or less. The service was popular with members of the microblogging site and spawned several users who attracted millions of followers.
Here are some of the biggest Vine stars.
1. King Bach (16.2 million followers)
The undisputed king of six-second comedy, as the numbers show. Andrew Bachelor was an aspiring actor who first started posting videos on YouTube before using Vine.
In his clips, King Bach makes jokes about a multitude of topics - from relationships to robberies to having his face blocked in a group photo. He has produced segments with brands such as Universal Pictures and Disney on his account.
He has come a long way since uploading short films on YouTube, as he makes the transition to the big-screen. He will be appearing in horror comedy The Babysitter and is currently filming indie comedy Where's the Money with Terry Crews and Josh Brener. He has also been seen on TV in Showtime's House of Lies and Fox's The Mindy Project, among others.
2. Shawn Mendes (4.8m followers)
Canadian singer Mendes got his big start filming short song covers on Vine at 16. Now 18, he is well on his way to becoming a pop superstar after his hit single Stitches topped charts around the world.
He was also recently ranked first on music app Spotify's most influential artists under 25 list, beating out competition from the likes of Ariana Grande and Justin Bieber.
3. Eh Bee family (3.1m followers)
The family, who are also Canadian like Mendes, is probably the most beloved on the Internet with their whacky antics. They are known for their family-friendly skits and parodies.
For safety reasons, the family do not use their real names for privacy issues. Instead, the parents go by Papa and Mama Bee, the son by Mr Monkey and the daughter by Miss Monkey.
The family has secured a number of endorsement deals, including a recent digital campaign for GlaxoSmithKline.
4. Lele Pons (11.4m followers)
Venezuelan Lele Pons, 20, was the first Vine user to reach one billion loops (plays) in July 2014. The Miami-based Pons hit 8.4 billion loops on Vine in June, making her the most looped person on Vine.
She is also the most followed female star on vine.
Most of her videos involve practical jokes on her friends and family.
5. Brittany Furlan (9.9m followers)
The 30-year-old was an aspiring actress before becoming a Vine star.
Clips starring Furlan as different characters to hilarious effect were immensely popular. Some clips also feature her pet dogs, a dachshund named Meghan and a Yorkie, Wicket.
Since her clips shot her to fame, she has embarked on a traditional acting career, acting in movies such as We Are Your Friends and How to Have Sex on a Plane. She is currently working on a sketch comedy show produced by Seth Kinman, and has signed with content network company Endemol.
The American was named one of the 30 most influential people on the Internet by Time magazine last year.
SOURCES: VARIETY, CBC, ITV, BUSTLE, WALL STREET JOURNAL