SINGAPORE - Local content company Clicknetwork, which has been awarded YouTube's Gold Play Button, is the first local channel on the social media platform to reach 1 million subscribers.

The company received the honours on Tuesday (April 4) at the Google Asia Pacific building.

The Gold Play Button is part of YouTube's Creator Awards, and is solely based on the following of video channels.

Channels must have a following of 100,000, one million, and 10 million subscribers respectively in order to attain the silver, gold and diamond awards, respectively.

Clicknetwork, which was founded in 2007 by Ms Gillian Tan, reached this milestone last month. The company is known for its web shows such as Tried And Tested, a series hosted by actress Oon Shu An that reviews beauty products, and Xiaxue's Guide To Life, hosted by blogger Wendy Cheng.

It currently produces eight Web shows, helmed by 10 different hosts. It has produced and uploaded more than 1,000 videos.

It is part of a pool of video creators here who have gained a stronger online presence overseas. More than 92 per cent of viewership of top local YouTube channels here are from overseas.

On receiving the award , Ms Tan, 37, says: "When I started the company it was not even something that I was aspiring towards, it was never an end goal.

"I hope that this shows that even a tiny country like Singapore can reach out to so many people all over the world."