British brand Mulberry appoints Johnny Coca as new creative director

 A woman walks past a video display in the shop window of a Mulberry store in central London on Oct 14, 2014. The ailing British luxury goods brand Mulberry has appointed Johnny Coca as its new creative director. -- PHOTO: REUTERS
 A woman walks past a video display in the shop window of a Mulberry store in central London on Oct 14, 2014. The ailing British luxury goods brand Mulberry has appointed Johnny Coca as its new creative director. -- PHOTO: REUTERS
Johnny Coca, Mulberry's new creative director. -- PHOTO: MULBERRY 
Johnny Coca, Mulberry's new creative director. -- PHOTO: MULBERRY 

The ailing British luxury goods brand Mulberry has appointed Johnny Coca as its new creative director.

This comes more than a year after the brand, which Singapore businesswoman Christina Ong owns a majority stake in, parted ways with its former creative director Emma Hill.

The Spaniard , who is the current accessories design director at Celine, will be responsible for all of Mulberry's collection, including ready-to-wear, when he officially joins the brand on July 8 next year.

During his four-year tenure at Celine, he helped to create the iconic Trapeze bag. He has also worked with Bally and Louis Vuitton in accessories.

This much-anticipated appointment comes amid a series of setbacks. Not only has the brand been without a creative director since June last year, it also lost its chief executive Bruno Guillon in March. It has has also been faced with weakening sales figures and released several profit warnings in the last 18 months.

Its former creative director, Hill, left the company citing "disagreements with management over creative and operational strategy."