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Borders at Westgate mall reverts to Popular bookshop, EMF Bookstore re-opens

Published on May 8, 2014 4:52 PM
Entrance of Borders Singapore bookstore at Westgate mall in Jurong East. -- ST FILE PHOTO: ASHLEIGH SIM

Chain bookstore owner Popular Holdings is dropping its five-month experiment to resurrect the Borders brand at Westgate mall. After May 18, the outlet reverts to a member of the Popular textbook and stationery chain with no cafe on the premises.

Meanwhile, well-known book rental store EMF Bookstore re-opens on May 15 in Fusionopolis at One-North. It closed its 27-year-old flagship outlet at Holland Village in end February.

Popular Holdings' head of business, English, Mr Victor Tan said the group's Westgate mall outlet would no longer operate a cafe but "Borders's brand has not been dropped".  "We will try to find a better location for Borders," he added, declining to say more.

The 8,000 sq ft store which opened last December was the group's latest attempt at operating a lifestyle bookstore, after its Prologue store at Ion Orchard closed last August. The group acquired the Borders brand two years ago for an undisclosed sum.

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