SINGAPORE - The Singapore Symphony Orchestra's managing company will be rebranded as Singapore Symphony Group (SSG) from April 1.
Singapore Symphonia Company Limited (SSCL) will be retained as the company's legal name.
Said SSG Chairman Goh Yew Lin: "The scope of the company has grown over the years to cover a range of classical music offerings beyond the SSO. Given that all the business units still have a close link to the SSO, it was only natural that an identifiable name like the Singapore Symphony Group emerged as the right name for the company."
The SSG also manages the Singapore National Youth Orchestra and three choruses - the Singapore Symphony Chorus, Singapore Symphony Children's Choir and Singapore Symphony Youth Choir. It enjoys a close relationship with the London-based Associated Board of the Royal Schools of Music (ABRSM), having run its Singapore representative office since 1985.
From April 1, Ms Peggy Kek will join SSG as its development and partnership director, overseeing the planning and implementation of fundraising activities, as well as spearheading new partnership initiatives. Ms Kek was previously a development consultant and head of external relations at the Lee Kuan Yew School of Public Policy.