It was a small-time indie publisher, Tartarus Press, which threw Hurley a line, doing an initial limited print run of 300 copies. The book received positive reviews, which soon led to interest from other publishers.
Since then, the book's film rights have been optioned by DNA Films, the production house behind other book adaptations such as Thomas Hardy's Far From The Madding Crowd and Kazuo Ishiguro's Never Let Me Go.
"I'm so excited about that. I can't wait to see how it turns out. I'd love to see British actor John Hurt play Father Wilfred - I think he'd be great," says Hurley, whose love of literature was sparked at a young age by his teacher parents.
"One of my most vivid memories is being read to by my father. There were always books in the house," he recalls.
Hurley, now married to a teacher, would later go on to teach English and creative writing for about a decade, before working as a librarian for five years. He switched to writing full-time in January last year.
He says of the change: "It's great. It's something I've wanted to do for a long, long time - to devote more time to writing."
He is now working on his second novel, slated for release next year. It will also be set in Lancashire.
"I think gothic literature has an enduring appeal. But The Loney has a different take and it plays on the genre.
"Maybe that's why it was so well received. People are always drawn to dark stories. That's why they like watching horror films and reading horror stories."
- The Loney is available from $19 from major bookstores.