Contemporary art fair Art Stage Singapore is rebranding itself for its eighth edition in January next year.

The international fair has brought on Singapore-based creative agency Asylum to design a "new brand identity" for it, which has so far included redesigning its logo in a new font.

The fair will have its vernissage on Jan 25 at the Marina Bay Sands Expo and Convention Centre and will run until Jan 28. It continues to be the anchor event of Singapore Art Week.

Art Stage Singapore, which began in 2011, gathers and presents a diverse range of South-east Asian contemporary art.

Asylum designed the fair's VIP lounge last year. Its other clients have included the National Gallery Singapore, whose minimalist logo it designed in 2014.

The last Art Stage in January this year saw visitor numbers fall by 18 per cent to 33,200, from 40,500 in 2016, amid a sluggish economy.

The number of galleries also dropped from 170 last year to 131 this year.

The fair's organisers said in a press statement yesterday that it would "once again innovate to present cutting-edge content" and continue to matchmake art markets in the region to make them "more competitive against the more developed global art markets in the West and China".

Neither the organisers nor Asylum founder and creative director Chris Lee were available for comment yesterday on what "cutting- edge content" entailed.