Ji, who has recorded several albums and is an associate professor at China's Central Conservatory of Music, says: "One can learn to appreciate the beauty of Chinese traditional music and guzheng through education and being immersed in the music over a long period of time."
A younger generation of under-30 Chinese folk singers such as Du Peng Peng, Chang Yan Ni and Zhang Hong Li will evoke the spirit of their homeland in a medley of folk songs.
Du, 28, comes from northern Shaanxi, central of the sprawling Loess Plateau in north-west China, which was a revolutionary base for the Communist Party of China. Some of these songs were written as a call to peasants living there to take up arms against Japanese aggressors, he says.
"In northern Shaanxi, people's happiness, anger, sadness and joy are all expressed through folk songs. Whether you're standing atop a mountain, walking along its winding paths or travelling on the plains, you will be able to hear melodious voices in the wind," he adds.
The festival also promises to be a family-friendly one, featuring a children's theatre production and activities such as workshops for parents and children to learn about Chinese opera and make mooncakes.
Festival programmer Desmond Chew says: "Over the years, Moonfest has garnered loyal fans and we continuously engage new audiences, especially the younger generation and young families with their little ones, so that they have the opportunity to learn more about traditional Chinese arts."
Fashion and photo exhibitions
Organisers of the inaugural Chinese Culture Week, which runs between Sept 9 and 13, hope to bring Chinese culture and history to audiences here through a series of themed events, mainly exhibitions.
Some highlights include a fashion exhibition featuring both Singaporean and Chinese designers' take on the traditional Chinese cheongsam dress and a photography exhibition of the Silk Road trade route by acclaimed American photographer Michael Yamashita.
There will also be a calligraphy exhibition and other invitation-only events such as a forum to discuss contemporary Chinese culture and a cheongsam masterclass.
The initiative is led by the Camellia Culture & Business Centre, a private club for business networking and cultural learning, set up by Shanghai-born businesswoman Jennifer Li, who is in her 40s.
It is supported by other partners such as the China Cultural Centre and DesignSingapore Council.