BEAUTY ALLURE

Luxe skincare labels drawn to Singapore market

At least five premium brands have entered the scene recently, targeting savvy consumers who are willing and able to splurge on quality products

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After a decade of research and development, home-grown skincare label Heure was not going to let a pandemic get in the way of its launch.

The premium line under Estetica Beauty, which owns the Estetica chain of beauty salons and skincare brand Est Lab, debuted online in November. Its products, formulated and made in Singapore, are priced from $130 to $190.

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A version of this article appeared in the print edition of The Straits Times on January 15, 2021, with the headline Luxe skincare labels drawn to Singapore market. Subscribe