Efforts at promoting trolley return yielding results

We thank Mr Donny Ho Boon Tiong ("Set clear boundaries on where trolleys can be taken") and Mr Shah Pakri ("Install bollards to stop shoppers from taking trolleys away"; both published online on Sunday) for their comments on returning trolleys to FairPrice supermarkets, and for their civic-mindedness.

Clear boundaries which stipulate where supermarket trolleys are not to be pushed beyond are displayed through the Trolley Enforcement Project, piloted at our Jurong Point stores.

To make it convenient for shoppers to return their trolleys, we have installed 17 trolley-return bays, which are located at carparks, taxi stands and the bus terminus integrated within the mall.

Trolley-return enforcement officers have been deployed to directly engage customers on responsible trolley use.

Beyond in-store and mall signage, we have also engaged various community touchpoints, supported by town councils, grassroots organisations, schools and tertiary institutions, and community engagement agencies, to help spread the word to the public.

Since the launch of this pilot a month ago, we have observed a significant decrease of more than 80 per cent in trolley abandonment cases in the vicinity of our stores at Jurong Point mall.

We have also considered the installation of bollards, among many other methods, in our ongoing efforts to address this issue.

However, bollards may obstruct traffic flow, especially in enclosed areas, and impede wheelchair access.

We also do not want to inconvenience the majority of our shoppers, who are responsible trolley users, with excessive preventive measures.

It is a handful of errant shoppers who continue to misuse our trolleys and inconvenience the community that our campaign is directed towards.

We will continue to look at ways to enhance our efforts to reduce trolley abandonment, particularly through engaging and educating the community, and reminding errant shoppers to be responsible and return our trolleys after use.

Jonas Kor
Director
Corporate Communications
NTUC FairPrice