Sell football cable packages by season

I am one of the hardcore Barcelona Football Club (FC) fans who wake up in the wee hours of the morning to catch Lionel Messi dance, dazzle and delight at Camp Nou stadium.

However, because our cable operators failed to secure broadcasting rights to the Spanish league, fans like me will miss out on the best football league in the world ("No deals yet to show La Liga matches on TV here"; Aug 22).

This denial is especially painful as La Liga has been gaining popularity due to Singaporean billionaire Peter Lim's acquisition of Valencia FC ("Lim pumps another $160m into Valencia"; Oct 2).

Short of flying to Spain every week, live cable broadcasts are the only legal option for us fans.

Now, even Champions League games are being denied to fans of Spanish football.

I am a Singtel subscriber and the telco broadcasts only Champions League games played by English teams, while Barcelona games are screened on StarHub.

This was not the case last year, as I remember watching Barcelona's play-off matches on Singtel.

Since broadcasting rights for football are auctioned off by season, could the football package be sold to customers seasonally?

This way, customers would know with certainty that they will be able to watch matches for that season.

Also, would Singtel allow early termination for La Liga fans, since it does not air Champions League play-offs of Spanish teams?

Manickam Ananthakannan

A version of this article appeared in the print edition of The Straits Times on October 22, 2015, with the headline 'Sell football cable packages by season'. Print Edition | Subscribe