Price to screen event too costly

Singtel does not have exclusive rights to televise the Indian Premier League 2016 ("Why charge so much for cricket subscription, then fail to deliver?" by Ms Seetha Sharma; Thursday).

We were looking forward to delivering this highly anticipated event to our cricket fans.

Unfortunately, at the last minute, we were not able to conclude a deal.

The price quoted was simply prohibitive to us and our customers.

Cricket fans can continue to enjoy the best of cricket action on Singtel TV's Star Cricket HD and Ten Cricket for $19.90 a month.

International tours of England, South Africa, Sri Lanka and West Indies, which will feature key matches such as India v England and Australia v West Indies, are some of the tournaments available on both channels.

Fans can also keep up with the latest cricket news and exclusive behind-the-scenes features on these channels.

Marian Boon (Ms)
Senior Manager
Group Corporate Communications
Singtel

A version of this article appeared in the print edition of The Straits Times on April 16, 2016, with the headline 'Price to screen event too costly'. Print Edition | Subscribe