Multi-pronged effort to live better through sports

We thank Mr Joel Leong Guo Rong for his observations and suggestions ("Build interest in sports from the ground up"; Aug 25).

The 28th SEA Games was a key event in this year's SG50 celebrations, as will be the upcoming 8th Asean Para Games (Dec 3-9).

These Games complement other SG50 events in bringing Singaporeans together as one.

Both amplify the essence of Vision 2030, where shared experiences throughout the occasion evoke a sense of pride and cheer in both athletes and the community.

The magic moments of the SEA Games continue to be featured on our Web and social media platforms; and references to some of them, like Shanti Pereira's win at the 200m women's sprint, and Ashley Liew's fair-play act at the marathon, continue to pepper speeches and narratives at appropriate occasions.

Our YouTube channel that garnered more than 40 million views at the end of the Games has, to date, more than 60 million hits.

Vision 2030 continues to guide us in the different lines of effort for developing and promoting sports in Singapore.

The masterplan for sports under Vision 2030 includes programming and other efforts that would also enable an enduring Games legacy beyond this year.

We are happy to note that since the end of the SEA Games in June, there have been more than 45 sports events held across Singapore, including high-quality international competitions and "ground-up" mass participation events.

There are more to come for the rest of the year.

Vision 2030 aims to create ample opportunities for people to engage in, experience and share the joy of living better through sports.

One of the recommendations, ActiveSG, was launched last year. To date, more than 850,000 Singaporeans have joined this national movement for sports.

Besides the regular facilitation of sporting spaces like swimming pools, gymnasiums, fields and courts, ActiveSG works with our patrons on the ground to conceive and co-create programmes and activities.

We also allow and support new ideas from interest groups formed by like-minded sports enthusiasts, for sustainable sports programmes and tournaments for the community.

By the end of this year, we expect that there will be more than 16 million visits to our sports facilities - 12 per cent more than last year.

We have received 11 per cent more visitors from April to June, compared with the same period last year.

We agree with Mr Leong that realising Vision 2030 will take more than just Sport Singapore's efforts.

Let us, together, create opportunities for all to live better through sports.

Toh Boon Yi
Chief, Strategic Development and
Marketing Group
Sport Singapore

A version of this article appeared in the print edition of The Straits Times on September 03, 2015, with the headline 'Multi-pronged effort to live better through sports'. Print Edition | Subscribe