FairPrice steadfast in support of local products

We thank Mr Jeffrey Law Lee Beng (Do more to promote local products; Feb 23) for his compliments on FairPrice's Suppliers Support and Development Programme (SSDP) that supports local businesses and produce.

FairPrice recognises the contribution of small and medium-sized enterprises (SMEs) to the overall growth of our economy.

We appreciate the challenges faced by SMEs, especially with regard to the cost of doing business amid an increasingly competitive environment.

During times of economic uncertainty, the challenge becomes even more pronounced.

As a major local retailer, FairPrice remains steadfast in our commitment to help our local partners by continuing to support local produce and locally-made products.

Since the start of the SSDP in 2009, we have invested over $5 million to help SMEs ease their cash flow in operating their business.

Beyond extending financial assistance, we have also introduced various initiatives to boost their capabilities for business growth.

Such programmes include knowledge building through seminars to facilitate sharing and learning of industry trends, opportunities, business development and growth.

We also hold the popular "Made in Singapore" fair in our stores to raise awareness of Singapore-made products and promote locally-farmed food items such as eggs, vegetables, fish and poultry.

Today, FairPrice carries more than 4,500 locally-made products.

We also work with SMEs to produce our own FairPrice housebrand products.

In a way, this locally-focused approach also increases our food sources to create greater food security in Singapore.

We thank consumers like Mr Law who have joined us in our ongoing efforts to support local brands and businesses as they endeavour to make a mark in Singapore and overseas.

Seah Kian Peng
Chief Executive Officer
FairPrice

A version of this article appeared in the print edition of The Straits Times on March 02, 2017, with the headline 'FairPrice steadfast in support of local products'. Print Edition | Subscribe