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Digital Life

Secret app raises $31m, shifts focus

Published on Jul 15, 2014 6:21 AM
A screenshot of the Secret app. -- PHOTO: SECRET APP

WASHINGTON (AFP) - The fast-growing anonymous mobile app Secret said Monday it had raised $25 million (S$31 million) in venture capital and would expand as a social network connecting Facebook friends.

A new feature announced by Secret - which up to now was an anonymous messaging board - allows users to log in with Facebook and share with friends without revealing their identities.

"Facebook Login has been our top requested feature, for good reason," the Secret team said in a blog post.

"Our community members want more friend content in their stream, beyond simply the contacts from their phone. Facebook Login gives any user the option to (completely anonymously) connect Secret to Facebook and populate your stream with Facebook friends." The app for Android and Apple devices rolling out this week will allow this new way of connecting with Facebook friends, and the company sought to reassure its users - "yes it's anonymous, we don't even store your public name." Another new feature called Collections will allow people to follow a particular topic.

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