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Digital Life

Samsung Quietly Releases Galaxy Alpha Smartphone

Published on Aug 15, 2014 11:10 AM
A picture of the new Samsung Galaxy Alpha smartphone. -- PHOTO: SAMSUNG 

NEW YORK - Samsung has launched a new Galaxy Alpha phone with a metal frame, in a bid to fight Apple's iPhone6 which has not been launched as yet, market watchers say.

The new Galaxy Alpha has good specs, a new design with a chamfered metal edge, just like the current iPhone 5S.

It is thin and light, weighs just 115 grams and is 6.7 millimeters thick.

Under the hood, the smartphone is based on Android 4.4.4 and powered by an Exynos processor with four ARM Cortex-A15 cores running at 1.8GHz and four Cortex-A7 cores running at 1.3GHz.

The screen measures 4.7 inches and has a 1280 by 720 pixel resolution, according to a report by Mashable.

The smartphone also has a 12-megapixel camera on the back and a 2.1-megapixel front camera.

It has 2GB of RAM and 32GB of integrated storage, but no microSD card slot.

The new Galaxy Alpha phone Samsung has pitched the Galaxy Alpha as a phone with a design that is something "entirely new" compared to the design of its existing products.

However, in reality the shape of the home button still makes it look very much like a Samsung smartphone, and the plastic back has inherited the dimpled design of the Galaxy S5, leaving some unimpressed.

"Overall it's a good phone but I was disappointed with the design, even with the metal frame it feels too plastic," said Francisco Jeronimo, research director for European mobile devices at IDC.

The quiet launch of the phone on Wednesday, comes after a difficult second quarter for Samsung.

While overall smartphones sales grew by almost 27 per cent, Samsung's shipments dropped, according to a report in PC World.