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Former Apple chief executive plans to launch mobile phone for India

Published on Apr 19, 2014 10:16 PM
 
Mr Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped smartphone market. -- ST FILE PHOTO: NURIA LING

NEW DELHI (AFP) - Former Apple chief executive John Sculley, whose marketing skills helped bring the personal computer to desktops worldwide, says he plans to launch a mobile phone in India to exploit its still largely untapped smartphone market.

Inflexionpoint, an information technology supply company co-founded by Sculley, will start selling the smartphones next month in India under the new Obi Mobiles brand, the Singapore-based firm said in a statement e-mailed to AFP on Saturday.

"The smartphone share in India is only 20 per cent, leaving the larger part of the ground with opportunities yet to be tapped," said Mr Sculley, 75.

Mr Sculley, who served as chief executive of Apple from 1983 to 1993, famously clashed with technical visionary Steve Jobs over strategy, leading to the Apple co-founder's exit from the company.

 
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