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Digital Life
 

Car hailing service Uber teams up with dining and travel apps like TripAdvisor

Published on Aug 21, 2014 4:51 AM
 
Taxi drivers protesting against transportation networks such as Uber in Sacramento, California in June 2014. The app, which has faced significant resistance from regulators in various cities who accuse it of unfair competition and a lack of standards, has now teamed up with about a dozen businesses such as Starbucks, Hyatt Hotels, United Airlines, TripAdvisor and restaurant reservation service OpenTable to make it simple for people to summon Uber cars from inside their applications. -- PHOTO: REUTERS

SAN FRANCISCO (AFP) - Uber teamed up with dining and travel smartphone applications Wednesday as the controversial Internet-age car-hailing service moved to park itself at the heart of mobile lifestyles.

The San Francisco-based startup let about a dozen businesses such as Starbucks, Hyatt Hotels, United Airlines, TripAdvisor and restaurant reservation service OpenTable make it simple for people to summon Uber cars from inside their applications for smartphones or tablet computers.

"We're excited to partner with Uber to help TripAdvisor travellers conveniently find a ride to their destination in cities throughout the world," TripAdvisor senior vice-president of global product Adam Medros said.

Uber also released a software kit to allow makers of mobile apps to link to its platform, expanding its reach with a tactic that has proven effective for other Internet firms including Facebook and ramps up pressure on Uber's rivals such as Lyft.

 
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