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Digital Life

Amazon challenges rivals with 3D 'Fire' smartphone

Published on Jun 19, 2014 6:17 AM

WASHINGTON (AFP) - Amazon on Wednesday unveiled its "Fire Phone," a high-end handset boasting "breakthrough technologies" and a move aimed at challenging market leaders Apple and Samsung.

Amazon founder Jeff Bezos unveiled the device, Amazon's first smartphone of its own, which has a 4.7-inch display, a high-definition camera and Amazon's free help service.

The phone also ties in to Amazon's vast array of other offerings, serving as a platform for digital content such as books, films and music and connecting users to the firm's cloud storage.

"Fire Phone puts everything you love about Amazon in the palm of your hand - instant access to Amazon's vast content ecosystem," said Mr Bezos.

Amazon CEO Jeff Bezos talks about his company's new Fire smartphone at a news conference in Seattle, Washington on June 18, 2014. Bezos unveiled a "Fire"smartphone on Wednesday, equipped with a 3D-capable screen and the ability to recognize objects, music and TV shows. -- PHOTO: REUTERS
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