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Digital Life

 

Facebook buys fitness app Moves in bid to lure in more users

Published on Apr 24, 2014 11:54 PM
 

NEW YORK (AFP) - Facebook has bought the fitness app Moves, which helps users monitor daily physical activity and their calorie counts on a smartphone.

The two-year-old Finnish startup ProtoGeo, which developed the app, said Thursday it had been acquired by the US social networking giant, and that key members of its team would be moving to the Facebook headquarters in Menlo Park, California.

Both companies said Moves would continue as a standalone application, rather than be integrated into the Facebook framework.

Moves assured users that "there are no plans to change that or commingle data with Facebook."

 
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