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Digital Life
 

Yahoo unveils original online shows

Published on Apr 29, 2014 7:49 AM
 
Yahoo on Monday unveiled original online shows and new advertising options as it continued a long-running attempt to evolve into an Internet venue for premier content. -- FILE PHOTO: REUTERS

SAN FRANCISCO (AFP) - Yahoo on Monday unveiled original online shows and new advertising options as it continued a long-running attempt to evolve into an Internet venue for premier content.

Yahoo used an advertising-focused Digital Content NewFronts gathering in New York City to trumpet two comedy programmes, a partnership with Live Nation to stream concerts, an online Travel magazine, and new advertising capabilities.

"Our goal is to not only enable the future but also to help invent it," Yahoo chief marketing officer Kathy Savitt said in a release.

"Yahoo is focused on connecting artists, storytellers, great content producers and brands with the audiences they want - at scale, across devices, every single day."

 
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