Yahoo spotlights live music to shine on Internet stage
Published on Jul 16, 2014 11:17 AM
SAN FRANCISCO (AFP) - Yahoo's hopes for renewed stardom on the Internet stage are being pinned on a song.
Make that many songs - performed by popular musicians in real time, and streamed daily at yahoo.com/live beginning with a concert on Tuesday by The Dave Matthews Band.
In what analysts see as a bold move by Yahoo chief Marissa Mayer, the faded Internet search pioneer is betting on live music as part of its shift to premier online content, which has also included recruiting news, music and television stars for online magazines focused on technology, film and food.
The Dave Matthews Band kicked off a year of daily free streaming concerts on a Live Nation Channel on Yahoo Screen. Upcoming acts will include Usher, Michael Franti, John Legend, and Justin Timberlake.
To continue reading, log in if you are a subscriber
If you are not a subscriber, you can get instant, unlimited access here