Yahoo builds mobile muscle with Flurry buy
Published on Jul 22, 2014 6:45 AM
SAN FRANCISCO (AFP) - Yahoo continued its quest for renewed relevance with the purchase of a startup specialising in analyzing and making money from mobile applications.
Yahoo did not disclose how much it paid for San Francisco-based Flurry, but online reports valued the deal in the hundreds of millions of dollars for the startup founded in 2005.
“Yahoo is committed to being a part of consumers’ daily life on mobile,” Flurry chief executive Simon Khalaf said in an online post.
“More importantly, Yahoo knows that it can’t do this alone.” The take-over will provide Flurry resources to ramp up platforms for developers to build applications, target users, and explore ways to make money, Yahoo said in a release.
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