Sunday, Dec 21, 2014Sunday, Dec 21, 2014
 

Yahoo builds mobile muscle with Flurry buy

Published on Jul 22, 2014 6:45 AM
 
Yahoo continued its quest for renewed relevance with the purchase of a startup specialising in analyzing and making money from mobile applications. -- PHOTO: REUTERS

SAN FRANCISCO (AFP) - Yahoo continued its quest for renewed relevance with the purchase of a startup specialising in analyzing and making money from mobile applications.

Yahoo did not disclose how much it paid for San Francisco-based Flurry, but online reports valued the deal in the hundreds of millions of dollars for the startup founded in 2005.

“Yahoo is committed to being a part of consumers’ daily life on mobile,” Flurry chief executive Simon Khalaf said in an online post.

“More importantly, Yahoo knows that it can’t do this alone.” The take-over will provide Flurry resources to ramp up platforms for developers to build applications, target users, and explore ways to make money, Yahoo said in a release.

 
If you are not a subscriber, you can get instant, unlimited access here