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Digital Life

Vine revamps website to make it more user-friendly, easier to share videos

Published on May 5, 2014 2:49 PM

What is Vine?

Vine is a mobile app designed to shoot and share short, looping six-second clips. Debuting in 2013, the app lets users record video by simply tapping on the screen. This lets users edit and cut on the fly, although many use this function to create stop motion effects.

Why only six seconds?

The six-second duration is a deliberate restriction to encourage user creativity, Vine says on its blog.

How does it compare to Instagram?

Rival Instagram supports 15 seconds of video and also boasts seemless Facebook integration. However, while Instagram has better quality of life features such as stabilising user-shot videos and its signature filters, Vine's short length lends itself to an easier time sharing videos, which can also mean they're more likely to go viral.

What's new about the Vine site?

Vine has recently revamped its website to make it easier for users to search, browse and access its videos. Until now, the main way for Vine users to watch and share videos was via its phone interface, and browsing options on the main site were practically non-existent.

Now, Vine.co features an Explore page, which features categories of Vines such as Animals and Places. This page is also accessible to users without the need to sign in or create an account.

The site's new TV mode also lets you watch feeds, such as a particular hashtag or keyword, like cat.