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Twitter buys SnappyTV video sharing service

Published on Jun 20, 2014 6:10 AM
 
Twitter announced plans on Thursday to buy SnappyTV, a service which allows for the clipping, editing and sharing of video over the messaging platform. -- SCREENGRAB FROM WWW.SNAPPYTV.COM

SAN FRANCISCO (AFP) - Twitter announced plans on Thursday to buy SnappyTV, a service which allows for the clipping, editing and sharing of video over the messaging platform.

The deal, terms of which were not disclosed, will help Twitter step up efforts to become more visually engaging as it struggles to grow its user base.

SnappyTV is to be integrated into Twitter’s Amplify, which helps media companies distribute video content on Twitter.

“SnappyTV’s platform for live clipping, editing, and distribution is already widely used by brands and our media partners to share video clips on Twitter, both organically and via Twitter Amplify,” said Twitter’s Baljeet Singh in a blog post.

 
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